The Cleaning Industry Is Literally BUSTING At The Seems With Work, But 97-98% Of People Who Start A Cleaning Business Fail Or Are Just Getting By, Only 2-3% Actually Make Good Money…
If you are in cleaning business, you already know the kind of competition that you face. There are lots and lots of cleaning companies who are also trying to attract the customers that you want. This is why it’s important that you make your company stand out of the crowd and bring your cleaning website on the first page of Google. We can help you achieve just that with our performance-based cleaning SEO services.
SEO, which stands for Search Engine Optimization, will help your cleaning business appear on the top page of search engine results page, increasing your click-through rate. This in turn helps bring more qualified prospects to your company and ultimately increase conversion rates.
There is a lot of information online and in other resourceful books that people can use to learn the basics of SEO and how to use it in their businesses for optimal results.
Quick case study for a carpet cleaning website
First, let talk about how SEO can help your business:
- 1. Get more customers than you could handle without spending a tremendous amount of money on advertising
- 2. Build your business so you don’t have to do the cleaning
- 3. Create an income of over £50,000 + per year within your first year of business
Now to the actual case study…
So… we began working on this carpet cleaning website in March this year and within three months we have been able to TRIPLE the website’s traffic, bring in it from around 60-70 visits per month to almost 300. Needless to say, the leads coming in have also TRIPLED. Now that’s what I call a good Return on Invest (ROI).
Let me ask you… If you could cut a check for £500 and get £1,000 back, how hard would it be to make the decision to do that? Contact us today to find out how!
The following are some of the ways in which SEO can help YOUR cleaning business
1. User-Friendly Websites
SEO helps a cleaning business owner to create a faster, smoother as well as more user-friendly website. While most people still think of SEO as only optimizing for search engines, today’s SEO also involves improving user experience.
Clean, uncluttered and well-structured websites compel a web visitor to stay longer, therefore decreasing the bounce rate, and at the same time increasing page views. In the same way, highly relevant content (blog articles and sales pages) keeps readers happy since such content is more likely to help them solve their problems and also help them find precisely what they are looking for on your website.
When done correctly, SEO makes your web visitors happy, and this also makes search engines happy, which translates to better ranking for your cleaning company.
2. SEO Makes Your Web Pages Accessible
One of the most important advantages of SEO is that it makes your web pages accessible by your customers and search engines. It achieves this in two main ways:
• Firstly, building incoming links enables search engines and your customers to locate your pages through clicking and following links off your site. It is the basis of link building. Many people think of link building as means of only getting higher rankings. The truth is that links are created to help businesses get more qualified traffic to your website. Higher rankings are additional benefit.
• Secondly, SEO will ensure that no mistakes are in the coding of your cleaning company’s website. These mistakes may very well prevent potential buyers and search engines from finding all pages of your website.
3. Bring in MORE Customers
A properly executed SEO campaign makes your website to be ranked on the first page of search engine results page. This way, it will be found by customers looking for cleaning services on whatever device you are using.
SEO is arguably the most efficient and also the most affordable marketing strategy in existence today. Additionally, it only brings in customers that are actively searching to find your cleaning services.
If you don’t mind spending a couple of hours of time, a small amount of cash and a bit of your energy, SEO will help bring targeted traffic to your cleaning company’s website, which means more customers to your business compared to any other marketing technique you will ever use.
4. Improve brand credibility
One benefit that comes with getting higher rankings on SERPs (search engines results pages) is improved brand awareness. When your cleaning company’s website constantly appears on the first page of top search engines like Yahoo, Google and Bing, your prospective customers will most like trust your brand more than others brands that have less web presence.
This is one reason why any cleaning company that wants to build better brand awareness has no option but to invest in SEO. This way, they can start top rankings for the keywords related to their businesses. This is not the 90’s era. Today, search engines play a very important role and can make or break your brand.
5. Bypass Competition
Let’s take two businesses in the cleaning industry, providing the same service which is cleaning and charging similar rates. One of the businesses has optimized website while the other one has non-optimized website. Considering that everything else remains constant, which business is likely to get more clients and grow faster? The answer, no doubt, is the business with optimized website.
SEO and search engines are very powerful. If your competitors are implementing SEO in their marketing campaigns, you simply must also invest in SEO. That is the only way you can compete with them!
6. Better Conversion
SEO-optimized websites load much faster, display properly across all types of devices like tablets and mobile phones and are generally easy to read and navigate. Such websites are generally more likely to attract and even hold your reader’s attention. The result is that your readers are more likely to be turned into your subscribers, loyal customers and returning visitors.
7. Increase in traffic
When your website ranks higher in the top search engines, customers are more likely to click on it than on a website that does not appear at all in the first page or one that ranks low in the first page. Research shows that most people on click on the results that appear on the top half of the SERPs. Very few people bother to click to the next page. Therefore, if your website ranks top of the page, you will see more traffic to your site than if it were to rank lower or in the second or third page of SERPs.
8. 24/7 Promotion
A well-optimized web presence that you are promoting your services at all times irrespective of whether your business is open or closed. You do not necessarily have a salesperson there answering questions from your customers. SEO promotes your business for you even when you are sleeping. With SEO, anytime is business time.
9. You can go local
As a cleaning company, your potential customers are probably drawn from your local area. SEO has made it possible to reach clients based near to your business. Local SEO has leveled the playing field with regard to building brand awareness, attracting customers and retaining them. Just because the town you come from has 50,000 people only does not mean that they won’t need cleaning services.
10. Right selection of keywords
Keyword research is the very first step in a robust SEO campaign. You need to ensure that you are using the right keyword phrases that potential customers can search your cleaning company with and not some industry jargon that only those in the cleaning industry will understand.
A good SEO company will help you locate the right phrases and words that your potential customers are searching for. This way, you will not only get more targeted traffic but also make more sales.
11. Improved ROI
An effective SEO campaign will help your website’s ROI. Such a company will help you to set up A/B split testing, Google Webmaster tools, Google Analytics and conversion optimization. This enables you to know precisely which Lead Gen or piece of copy that works best. This is a very important part of SEO that enables you to track how your campaign is performing.
There are many advantages that SEO has to offer for your cleaning business. For starters, it enables that your cleaning business is ranked on top of search engines results pages so that customers can click on it and this massively increases conversion rates. SEO is the great equalizer that your small business needs. It will help you market more effectively to your local town and win their businesses. In this day and age, your online business cannot simply succeed without a vociferous SEO campaign. Your competitors are most likely using SEO, which is all the more reason you also need to start using SEO.
Local SEO Express specializes in SEO for cleaning businesses and our testimonials are proof of that. We have tens of cleaning businesses ranking #1 on Google.
Contact us for a free website SEO report.