The Ultimate ON Page SEO Guide
Originally made as a response to a feedback request on Facebook from Jake, owner of Gold Cost Maids, this guide may actually come handy to other cleaning business owners as well.
Ok Jake, let’s start with the obvious …. You got just 352 words on your home page. While this isn’t bad more relevant content may offer you a slight push up in rankings.
If I were you, I would add more relevant content with geo-targeted semantic keywords consisting of the base keyword and the location.
Let’s use the following as our example:
“Maid Services in Gold Cost”
The first keyword list that we want to create will be for our main keyword, lets say… Maid Services.
- Maid services
- Cleaning services
- Hire a maid
- Hire a cleaning lady
- Clean my home
- Professional home cleaner
- …and so on
We now have a list of keywords that all have the same meaning.
Moving on, we now need to do the same thing for our main location: Gold Cost
- Gold Cost
- Gold Coast, Queensland
- The City of Gold Cost
- Gold Cost QLD
Now, open http://www.keywordmixer.com and put your list of keywords into the left box, use (in) as a combining word, and your locations in the right box. Press the Combine button and you will have your list.
You now have your keyword list for your main target Gold Cost.
Don’t force these keywords into your content. Just choose a variety of 5 of them and work them in naturally.
What’s really important is getting ranked for all of the various locations that your business serves. You will want to repeat this keyword research process for each separate location or service page you’d like to rank your website for in your target area.
Each location/area on a separate page on your domain ex. www.goldcoastmaids.com.au/cleaning-services-southport; www.goldcoastmaids.com.au/cleaning-services-canungra.
Also, if you offer multiple cleaning services, each one should have a separate page:
….you get the idea.
Now, that we have got the keyword researched covered, let’s go do the actual article writing part.
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First, you should write for your visitors, meaning that we have to make sure we give them exactly what they are searching for.
This is where you’re going to sell your cleaning services.
Here is an example:
“Welcome to GCM’s Maid Services in Gold Cost, Queensland. We’re changing the image of our industry by linking proficient cleaners to the most demanding of customers, while delivering convenient service and a fully seamless online experience. If you’re looking to hire a cleaning lady in the City of Gold Cost you can end your search right here.
We offer the following professional cleaning services in and around the Gold Cost QLD area:
…and so on.”
Now, follow this section up with a nice keyword rich, geo-targeted testimonial.
“Our home is located near the beach – and, boy, does it get messy. Sand in the summer, mud in the winter. It doesn’t help that our house is filled with 3 kids and 2 dogs. That’s where Gold Cost Maids helps! We’ve had nothing but positive experiences with this company. All of their staff members are friendly and trustworthy. They have no problem working around our busy family schedule. And when we do get back, we’re amazed at just how clean our home is! If you’re looking for top cleaning services in Gold Cost, Queensland, call Gold Cost Maids.” – Mary – Gold Cost, QLD
Put a nice Call to Action button just under the testimonial section and boom…home run.
The trick is to do a slightly different version of this for every location or service page.
Now that we got our customers covered, let also write for search engines.
We need to create content in a way that we can let the search engines know that we offer X services in XX locations and we want to make it obvious that our content is the most relevant choice for each search engine.
One good example would be:
“History of Gold Cost
Gold Coast is a coastal city in southeastern Queensland on the east coast of Australia. It is the second most populous city in the state, the sixth most populous city in the country, and the most populous non-capital city and cross-state metropolitan area in Australia….and so on.
There is a lot to do Gold Cost, whether you’re one of the town’s 600,000 permanent residents or one of its million annual visitors. The tourist attractions are nearly endless.
Gold Cost’s coastal location makes it popular with beachgoers. The beach stretches out for miles and is a beautiful sight in both summer and winter…..
How about the local football team (if any)….
Another popular tourist attraction is Gold Cost Blacks, the town’s professional football team. Taking in a game in person is always a treat but not everyone has the money. As a local, why not have a few friends over and catch the game on TV? Gold Cost Maids can help you get your home ready for company with our domestic cleaning service.”
Of course, there is also OFF Page SEO which is way more important than ON Page, but that’s not the topic of this post.
Leave any comments you may have bellow and I will happily answer then for you.
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