SEO Case Study – Dental Practice

SEO Case Study – Dental Practice

The Story

Dr. David Elisa Strauss, an award-winning dentist with a passion for medical missions, was trying to expand his practice but he was relying on the wrong marketing company to increase the traffic to his website and drive qualified leads through it. That’s all about to change…

The Problem

After working with two other SEO companies and no results, the client was very skeptical.

They were only getting 15 new patients a month and needed it to increase to 50+ new patients.

Potential new patients could not find them on the Google Maps 3 Pack or in Organic Search in the top 3 or even on First Page for that matter.

They deliver one of the best dental experience in Midtown Atlanta but just needed to be found online.

The Solution

We performed a full site audit and remedied overlooked optimizations made by the previous so-called “SEO company”.

We also set up a blog and started publishing content to show the dentist’s knowledge and authority.

Extensive keyword research revealed search terms they were not optimized for. We fixed the website’s title and descriptions with these keywords so Google understood what the pages were about.

Next, we launched a local SEO strategy that targeted high volume, low competition dentist, and service-related keywords. Currently, the website ranks on page 1 of Google for 31 local, dentistry-related keywords. The website appears in the top two organic positions for 7 of those keywords.

Last, we launched a Google Adwords Campaign focused on high revenue keywords such as dental veneers and emergency dentist. On average, Google Ads convert at 5% and drive an additional 200 site visits per month. Site visitors that originate from AdWords convert at 20%. That’s an additional 30-40 calls and contact requests each month.

We also started guest post outreach for backlink building to increase trust in Google’s eyes.

Within months new patient phone calls increased drastically and we have generated over 3769 new patient calls to the practice.

The Value

We’re proud to report that the client states and we quote; “Choosing Local SEO Express as our marketing partner was the best thing that could have happened to our Practice!”

They experienced an increase in monthly new patients from 15/month to 60/month, creating a 2710% ROI from SEO and Adwords within the last year.

This dwarfs the competition in the area.

The client describes us as a partner, not a vendor. He believes we care about him, his practice, and his profitable growth.

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