White Hat SEO Link Building Step-By-Step Guide
Step 1: Search for your ‘main keywords’ or ‘long tail keywords’ in Google
Do you notice that there are blogs ranking in the SERPS for your money keywords or even long tail keywords?
Step 2: Look for blogs, information websites or resources
Most of the time, these can be from organizations, bloggers, companies in a ‘complementary’ niche, etc (skip the website if they offer the same products /services as you).
Step 3: Evaluating the link prospect
Quickly look over the page and answer the following questions:
• Are there any images on the page? Could they be improved?
• Are there any other references / URLS they could link to for further reading?
• Are they missing any content? Could you add to the content?
• Do they have any videos embedded? Is there an already created / relevant video?
Step 4: Outreach the owners
Find contact details ANYWHERE:
• Contact page
• Domain registrant info
Introduce yourself as an expert in the field and reference the website you are working with. Outline what they might be missing from the website from ‘Step 3’. Request a collaborative effort reference. This entails a link on their site to yours describing how you assisted them.
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Step 5: Ways to give them more information
Are there any images on the page? Could they be improved?
Implementing: Look up some free ‘stock image’ websites or Flickr to provide them with 2 – 5 relevant images that they can use on their website
Tip: Use these resources:
How is the content? Could they add a reference section to the bottom of the page to provide their users with further reading material? (Tip: Suggest that they add a “Further Reading” section with a link to your site.)
Implementing: Simple take their topic from the article, type it into Google, and use a search operator such as ‘news’, ‘resources’, ‘blogs’, etc,. to find relevant articles.
Could you add to the content? This is the most effective type and gets a higher conversion rate with link backs.
Implement: If you have industry knowledge it’s very easy to find what they have missed. Otherwise get a content writer to research the topic and look for a major section that they missed. (Tip: A great way to get easy approval is the put it up into HTML mark-up and tell them exactly where the content should go. Always ensure that the style of writing flows from theirs.)
Are there any videos on YouTube that could be relevant to their article and improve readership?
Implement: This is VERY simple, go to YouTube and just search for the topic that they have outlined in their content.
Cannot find anything? Pull out specific headings or small references they made or even a sentence that a video might be made of. (Tip: If you find a video that’s relevant to the entire article suggest that they embed it at the bottom OR if there’s only partial relevance, tell them where and suggest that
a hyperlink be embedded into it)
Step 6: Do the work and get the link
Quickly find the images, videos, or content (we suggest only doing two of the above items for the website, so that you do not allocate too much time) and send it through to the website owner. We have been able to refine this process down to doing between five – ten outreach emails per hour (depending on the quality of the article and this excludes finding the prospect pages).
The Best Part
Generally – You get to control the link and its anchor text!
You don’t think you will need to research NEW images for every single website, do you?
When you edited your last blog post, did you check to make sure the images or videos that you embedded were the same?
(We do not do this unless the video is AMAZING or an image always gets approved)
But again, use the 80 / 20 rule, don’t always find new resources unless you have not.
Note: Do not do this for content creation though – that they generally WILL check.
Remember that you will want to personally stop building links because it is not an effective use of your time.
Instead you should scale your business from one step to the next. The best way to do this is to create a guide (document or video) demonstrating how to implement this system and then allocate the task to a VA(Virtual Assistant) or team member.
I am definitely open for people challenging, discussing, and improving the strategy above and hopefully it is something that you can quickly and easily allocate to someone and is an evergreen link building tactic that will never be cut off by Google.
All of the link tactics that we utilize add value to the Internet and will never provide Google with any reason to find them suspect. On top of that they are so simple to implement.
Remember: Google is just an algorithm where you can always find a loop hole until it gets closed. Then you have to spend more time trying to find the next one. With my system you spend your
time adding real value and scaling your systems, so that you can stay on top and avoid the rat race for the next loop hole.
Local SEO Express specializes in SEO for local businesses and our testimonials are proof of that. We have tens of local businesses ranking #1 on Google.
Contact us for a free SEO audit.